That's actually not an easy question to answer. The short answer is, it is jewelry that makes you feel more magical and witchy inside. Sort of a touchstone to remind you of who you really are, if you will. For many people, that means finding a ring or pendant that is deeply meaningful, and particularly resonates with their personality. Many pagans look for jewelry with a five-point star, or pentacle, for instance. The triple moon motif is also very popular. Those who wish to honor the Divine Feminine might be drawn to one of our Goddess pendants, just as a male witch might feel called to wear jewelry featuring Cernunnos or a Thor's Hammer. For a pagan or wiccan individual, the joy of finding that perfect piece of witchy jewelry can't be overstated.
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